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WELCOME TO BORKCG |
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Bork Communication Group, (formerly Bork & Associates), helps corporations and counsel manage the public risk inherent in high-profile litigation. We help clients use the techniques of modern communication to avoid litigation, win litigation, and above all, protect reputation.
We have designed and implemented communications strategies in some of the most important cases in recent years. Clients have included companies at every stage of litigation: from those anticipating a legal assault to those appealing bad verdicts. They span a broad range of industries and types of litigation. We have been retained in class actions and individual lawsuits involving securities fraud, toxic torts, product liability, regulatory battles, antitrust enforcement, and employment discrimination, to name but a few. In every instance we work closely with counsel to carefully craft and test messages that resonate with critical audiences and support courtroom and negotiation strategies.
We pride ourselves on our ability to insert facts into the noise and confusion of a lawsuit, to establish corporate credibility, clarity of message and critical mass of opinion. We tell our client’s story so that it is heard, understood and remembered.
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SPEAKERS BUREAU |
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Litigation Communication Speakers Bureau
 Every week it seems we get a request to put on a seminar about litigation and public relations or to participate in a program being organized by a law firm or company. We've decided to create a Speakers Bureau to heighten understanding about the intersection of law and public relations. Collaborating with leading litigators, legal academics, journalists and pr counselors, we will work with you to create a program that meets your needs. Whether you need a speaker for a law firm lunch or partners retreat, a seminar for a CLE credit, or an introduction to litigation communication for your corporate law or pr department. we would be glad to help you. Just call us at (703) 821-8008 or send us an email at rbork@borkgroup.com.
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E-BROCHURE |
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Download Our New "E-Brochure"
 We've added a new feature to our website -- our "e-brochure." Click on the picture at left and you will be prompted to open or save an .exe file. Don't worry, it's safe. When it opens you will see our brochure. Just click the right page to go forward or the left page to go back. Want to share our e-brochure with a colleague or a client? Just save it to a disk and give it to them, or give them our address, www.borkgroup.com, and let them download it for themselves. Inside can be found useful information about our services, experience, clients and more -- the same information that is found throughout our website, but in one easy electronic brochure.
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Follow the health care lawsuitsBy Robert H. Bork, Jr. · Friday, November 12, 2010 Big lawsuits are attracting their own web and social media following. Here's a great example. The state attorneys general lawsuits against Obamacare have several different web followers: The Independent Women's Forum tracks the cases at healthcarelawsuits.org and on Twitter and Facebook.
How to convince people that white is blackBy Robert H. Bork, Jr. · Monday, January 04, 2010 There is a lesson for us all in this blog post by William Poundstone from Psychology Today. I'm not sure, but it might be the rebuttal to Lincoln's famous comment that "you can't fool all of the people all of the time." Certainly, for communicators the important observation is that even if you have a PR problem, it might not look so bad in comparison. At least, that's one tactic to try.
When lawyers play hardball litigation PRBy Robert H. Bork, Jr. · Monday, December 14, 2009 When Greg Land, a reporter from the Fulton County Daily Report, called me about this case I didn't know quite what to say at first. You don't often see lawyers suing over comments made in a press release about a lawsuit. In litigation the plaintiff's counsel usually recites the allegations against the defendant in a release and the defendant mostly choses not to comment. Sometimes, however, they fire back their own accusations, but that's where the pavan stops. A defamation lawsuit is a new twist. Read Greg's article and, btw, my comments here.
Cheat sheet for litigation PR counselorsBy Robert H. Bork, Jr. · Monday, February 23, 2009 Here's a cheat sheet for corporate communications types who have to manage their company's litigation PR. Walter Olson at Point of Law gives you a list this morning of where the trial lawyers are expanding with the help of Congress and the Obama Administration. Start getting ready for more employment discrimination, HIPAA, whistleblower, and med-mal lawsuits, for example. State AGs are going to be more aggressive, too. Change you can believe in.
Do I have to say it until I am blue in the face? Well, yes.By Robert H. Bork, Jr. · Sunday, February 08, 2009 
You can never say it enough to your client: "Stay on message… Remember to bridge back to the message… Repeat the message... Say it again and again." Clients hate this. They get bored repeating the same messages over and over. They start to ad lib. The next thing you know you have a new, bigger, more complicated problem on your hands. So the next time you are advising a client to stay on message and keep repeating the messages you can point to three studies highlighted in this month's Journal of Personality and Social Psychology. Vol 96(1), Jan 2009, 32-44. Here is the abstract: Repeated statements are perceived as more valid than novel ones, termed the illusion of truth effect, presumably because repetition imbues the statement with familiarity. In 3 studies, the authors examined the conditions under which and the processes by which familiarity signals from repetition and argument quality signals from processing of message content influenced agreement with persuasive arguments. Participants with low or high motivation to process information were presented persuasive arguments seen once or twice. In all 3 studies, repetition increased the persuasiveness of weak and strong arguments when little processing of message content occurred. Two of the studies used a process dissociation procedure to reveal that both greater controlled processing (which reflected argument content) and the greater automatic influence of familiarity (which reflected repetition) were associated with increased acceptance of strong arguments but that greater controlled processing dissipated the benefits of familiarity for agreement with weak arguments.
Repeat after me: “Repetition increased the persuasiveness of weak and strong arguments…. .” I believe that this research also validates the recommendation to engage in a broad campaign of so that the audience are hearing the messages from multiple sources. Apparently, the echo chamber works. Hat tip to JuryVox at Twitter for bringing the blog post at Crime & Federalism to my attention.
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